Silent Racism Is Skin Tone Deep In India #Suhanakhan

Ankit Shende
3 min readJun 14, 2021

Recently I read article #suhanakhan being deride of her skin color contrast. Though such issues are rare on the surface but always raise the question. Even when I start to analyze, the situation from a broad mind perspective, I found serious problems breeding inside, which have been overlooked thinking it as trivial.

Not just #suhanakhan but it is real slow poison flowing in veins of every Indian, ignorant to such situation happening all around. Look closely how often have you seen people with fair skin tone are treated with privileges? Even another fact of attraction cannot be denied in community, school, and colleges and at workplace arising out of conditioning.

Then there is another question of who is responsible for this and how we can resolve the entire situation. According to my, we all are partially responsible for this. Consider the case of #suhanakhan itself, don’t you think your father is Mr. Shahrukh khan @iamsrk @gaurikhan is also responsible for this denigration. Let’s examine this cycle at the level of scrutiny

Bollywood Influence is Responsible

A huge mass of Indians has a strong influence in their life of Bollywood. Like politicians are responsible for caste discrimination similarly Bollywood is partially responsible for this slow poison to flourish. Bollywood is a trend-setting building block showing in movies, the fair skin heroine or female actress even when they are not fair. Sometimes a male actor is also shown in the light of fair skin without showing their real skin tone.

Snippets of facts

Myriad companies endorse their product on the theme of fair skin tone. @suhanakhan02 father Mr. Shahrukh khan @imsrk also has endorsed some cosmetic products themselves. These endorsement slow poisons have changed even the definition of handsome equals to fair and beautiful equals fair.

Emotional Intelligence in Product endorsement

Emotional intelligence as a concept has grown exponentially over the last two decades. The vital importance of Emotional Intelligence has gained popularity vote in every arena from politics to business growth. On one end it is beneficial for companies and people at the higher position while catastrophe for others. This is misused to control the emotions and feelings of the masses. Thus manipulate people’s behavior for the gain and interest of a particular set of people. In the same line of thought, the lame or superficial knowledge of Emotional Intelligence is used in selling and endorsing products. Women are used as eye candy to tempt, attract, and creating needs amongst people. Companies hire top-notch professionals who are trained in human behavior to have an understanding of human emotions to build a Capital Empire.

Woman of Tomorrow #suhanakhan

Now once you have seen problems in community and mentality of people and taking the courageous step of boldly speaking on such criticism. The next step comes of business to launch a cosmetic product that is truly egalitarian. The product doesn’t differentiate between the skin tones of people. I’m pretty sure Mr. Shahrukh khan @imsrk and your mother @gaurikhan will support such an initiative. One small change can make big difference in society.

Takeaway points

Today racism is hard to find over the surface but it is like a walnut sitting inside the shell. Above at surface hard enough to find and figure out yet, it is deep-seated inside. The more we’re aware of it, the more we can solve the problem of skin tone and effacing its roots.

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Ankit Shende

I'm an Author | Engineer (Mechanical) | Programmer | Impeccable Meditator started Pragmatic Progenitors Blog on www.salientskool.com